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Murtaza Bukhari

Murtaza Bukhari

Director of Strategic Partnerships UK & Europe at Samsung Electronics

Director of Strategic Partnerships UK & Europe at Samsung Electronics

Murtaza Bukhari is Samsung’s Director of Strategic Partnerships for the UK & Europe, leading large-scale enterprise collaborations across construction, homebuilding, smart-infrastructure, and new market-entry initiatives. With a background in management consultancy and more than 14 years at Samsung, he has works on driving transformational B2B growth and cultivating deep C-suite relationships across both the private and public sectors. Murtaza specialises in new market development, long-term customer retention, and strategic revenue expansion. His remit includes overseeing Samsung’s enterprise partnerships with major developers, regeneration projects, and multi-vertical organisations, ensuring Samsung is positioned as the technology partner of choice across next-generation smart homes, climate solutions, and large-scale digital infrastructure.

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