Jan 15, 2026
Register HERE
Members [Free]: Register HERE | See Attendee List
Non Member: Register HERE
*non member pay a small fee for this event. non member fee is 35 Euro [ExVat]
Who is Cogital?
Cogital is a real estate investment and operating platform focused on accelerating the transition to smarter, more sustainable buildings. Operating across Europe, Cogital combines capital, development expertise, and long-term asset management to turn innovation into real-world deployment. Beyond investing, Cogital actively works with founders, operators, and ecosystem players to test, adopt, and scale technologies that improve how buildings are financed, built, operated, and experienced.
In short: they don’t just talk about innovation, they run it through real assets.
What is this workshop?
We’re bringing 87 founders together for a focused, 2-hour, hands-on workshop dedicated to one of the hardest problems in the built-world ecosystem: building and sharpening a go-to-market strategy that actually works. This is not a lecture. It’s a working session grounded in real customer journeys, real buying cycles, and real constraints of real estate and construction markets.
The goal is simple: help founders leave with sharper positioning, clearer target customers, and practical next steps to accelerate traction.
Who is it for?
This workshop is designed for founders who want to accelerate, not theorize.
Specifically:
PropTech and ConTech founders
Founders building technology for real estate, construction, and the built environment
Teams navigating complex B2B, B2B2C, or enterprise go-to-market paths
Early-stage to scaling founders who feel product is solid, but market adoption is slower or messier than expected
If your customers are asset owners, operators, developers, contractors, cities, or infrastructure players, this room is for you.
This event format reflects a broader shift in the 87 community: fewer panels, more working rooms; fewer abstractions, more operational clarity. The built world is slow, political, and wonderfully complex. Your go-to-market strategy has to respect that reality—or it breaks.
